A lot has been going on in the technology landscape over the last few weeks and I’ve decided to get on a little soapbox and share my thoughts on them at midnight on a Tuesday night instead of going to sleep so that I can wake up in 7 hours to walk my dog after (hopefully) finding out that she has not pooped all over everything. Instead of trying to make the writing flow, I’m just gonna knock them off one after another.
Apple-Samsung patent case
As you may have read unless you were taking a break from the interwebs for the last month, Apple won a huge patent case against Samsung with regards to smartphone developments and innovations. While I’m not familiar with the nitty gritty details (nor do I have the desire to get familiar with them) I still feel the need to spew some gospel.
From a purely legal perspective (which, in honesty, is what the jurors should have been looking at anyway) I agree that Samsung was guilty of copying Apple’s “innovations”. I think the issue, though, is the fact that such patents exist, anyway. Of the several patents that were successfully defended, it seems there were ones about the shape of the device, the user interface of the operating system and other visual effects (such as the “bouncing” of a scrolling list when you hit the end). Apple zealots (I won’t use the word fanboy since that always evokes negative emotions) have been quick to deride Samsung for stealing Apple’s innovations.
I challenge that these “inventions” are worthy of a patent. Is the world’s self-professed most innovative company really suing people for copying the “bounciness” of their lists? Is that really the level of innovation that we have come to expect from technology companies? The original iPhone was not innovative because the lists were bouncy or because the device was rounded. It was innovative because it was the first truly accessible touch-enabled device. The innovation came by way of the app store (as a former BlackBerry user who was trying to download apps, the iOS store was truly a cool invention).
Filing for and receiving patents for the shape of a device and minor user interface effects and animations is pathetic, more pathetic than suing a company for violating said patents. In my humble opinion, the biggest long-term effect of this litigation and judgment is the filing of frivolous patents by technology companies instead of any actual innovation. Imagine if Alexander Graham Bell had filed a patent on the curliness of the wire connecting the various parts of a phone–that is in essence what these “design patents” amount to.
Nokia Lumia 920 and PureView “Scandal”
This is only really a scandal if you are a tech-geek like myself and follow several tech blogs every day. The “scandal”, if it can be called that, is that Nokia, in an advertisement following their Lumia 920 announcement, presented optical image stabilization (OIS) in a way that suggested that they were using the Lumia 920 for the media in the advertisement. Basically, their ad showed clips of a person on a bike shooting another person on a bike using a Lumia 920 and then cut to how the video would look with OIS on and off. People (including myself) made the incorrect assumption that the video of OIS on was shot on a Lumia 920.
It turns out some super sleuths were able to catch a couple of frames in the video where the magic of reflecting light showed that the OIS on stuff was not shot with a Lumia 920 on a bike but a full camera rig on a van. The internet temporarily exploded into chiding Nokia about incorrectly leading people on. Nokia even issued a public apology and shared actual video shot with the Lumia 920, compared with video not shot on the device.
Seriously, people? Are we now in the business of calling out advertisements for not being 100% accurate? I don’t own an iPhone 4S, but 90% of my friends do and no one has told me that Siri is perfect, or anywhere close to it. I certainly don’t expect to ride on a horse backwards when I buy Old Spice deodorant and I don’t think anyone would allow me to pay them with Orbit gum. It’s an advertisement–it’s supposed to pique interest about the product.
When I watched the original commercial, the fact that Nokia used the “OIS on” and “OIS off” textual overlays in their video made me wonder if one could actually turn the feature on and off on the Lumia 920–which suggests that they weren’t malevolently claiming that the OIS on video was shot on a Lumia 920. If that was the case, they could very easily have replaced the captions with “Lumia 920” and “<insert competitor phone here>”. Yes, there is no arguing that they were trying to “trick” consumers into thinking that the OIS on video was shot on a Lumia 920, but that’s the point of advertising…
Windows Phone 8 + Windows 8 and Microsoft marketing strategies
As much of an MSFT fan as I am, I have always held onto the belief that there are some really dumb people running Microsoft’s PR campaigns. Surely they should be able to find a firm that does the job half as decent as Apple’s marketing team. Thinking back over Apple and Microsoft advertising campaigns, the only reason I remember MSFT ones are because they were utterly SMH-worthy (that’s shaking my head, for the acronym-challenged). Apple, for example, had the the Mac vs. PC campaign, which, although it made me cringe, was memorable and to the point (and very effective in developing the Apple zealotry). Their current campaigns, while not as powerful, are still pretty effective: close-ups of beautiful looking devices with an abundance of hyperbolic adjectives in the background along with some indie music.
If I think of Microsoft’s ad campaigns over the last few years, the two that come to my mind are the “Windows 7 Launch Party” and the “WP7: A phone to save you from your phones” campaigns. Both were supremely cringeworthy and didn’t really cast the product in a positive light. What the heck was a Windows 7 launch party? I watched several of these commercials and had no idea what they were trying to portray. The WP7 campaign was an attempted assault on other phones but one that didn’t make any sense–why would I want to spend a bunch of money on a phone that I then didn’t need to use?
Anyhow, that’s all old hat. MSFT is trying a new strategy now, which also sucks, of announcing products 2-3 months before launch. They don’t have the marketing prowess to sustain that hype over such a long period. And, unfortunately, it seems like Nokia is following a similar plan. The Microsoft Surface tablets were announced a while back but in the announcement, there were no information about pricing or availability. The same thing happened with the Windows 8 announcement, the WP8 announcement and the Lumia announcement. Tomorrow, Apple introduces the iPhone. I am absolutely certain they will announce the price, shipping date and will begin preorders as soon as the event ends.
That’s it for now. Time to get a few hours of sleep!